Stop Losing Great Agents: The Leadership System for Long-Term Retention
A live session with Jon Cheplak and Suneet Agarwal on catching a drifting agent weeks before they quit, having the conversation most leaders dodge, and building a system so retention doesn't ride on you noticing first.
Weeks, not days — that's the window you have once an agent starts checking out. Most leaders find out when the license transfer request hits their inbox.
Register FreeThree shifts that stop good agents from walking out the door
This isn't theory. It's the exact signals, conversations, and tracking system Jon and Suneet use to keep agents engaged before retention becomes a fire drill.
Spot a checked-out agent before they quit
The signals show up weeks before a license transfer: production sliding over a rolling window, FUB activity going quiet, missed calls and community drop-off. Suneet breaks down the leading indicators, with a real case from Best Sac Homes Group.
The accountability conversation most leaders avoid
Most leaders manage to numbers. Jon manages to commitments. He'll walk through the CLIFF Conversation, his structured framework for the direct conversation that re-engages a drifting agent instead of hoping the problem fixes itself.
Build a retention system, not just a retention instinct
Retention isn't a fourth lever — it's protecting the database lever you already have. Jon frames it inside the Three Levers, and Suneet shows what a lightweight, day-to-day tracking system actually looks like.
Two leaders who've built and coached teams at scale
Suneet Agarwal
Suneet is widely recognized as one of Sacramento's top real estate leaders. A licensed agent for over a decade and CEO of Best Sac Homes Group, he's guided the team to become one of California's highest-ranked groups for homes sold, earning national recognition from RealTrends and The Wall Street Journal. He partners closely with Jon Cheplak and Cheplak Coaching, helping high-performing teams and brokerages elevate results at scale.
Jon Cheplak
Jon is a recognized business coach for high-profile real estate operators, consulting top franchise CEOs for over 35 years across an iconic client list of residential real estate teams and brokerages. He launched Cheplak Digital with Preston Guyton in August 2022, which now manages online lead generation for 35+ teams across North America.
Register for the live training
Thursday, July 23, 2026 · 10–11 AM PST / 1–2 PM EST. Free to attend. Spots are limited to keep the session interactive.